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Research papers

The use of marketing research in large French companies

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974
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Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies


Research papers

Market-segmentation in the magazine field

Nowadays it is virtually a matter of course to plan a new product down to the last detail. What is taken for granted in other product sectors is still considered a rarity in the magazine market, although in this field, too, the abundance of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Roswitha Kohrs-Darius
June 15, 1974
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Citation

Kohrs-Darius, R. (1974a, June 15). Market-segmentation in the magazine field. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-segmentation-in-the-magazine-field


Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974
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Citation

Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-monitoring-through-attitude-research


Research papers

Reaction to Keg Beer (Pilot)

Following from attitudinal research carried out on behalfof Thwaites among trade and consumer respondents by CRAM(Project 1009), it was decided that the position currentlyoccupied by Star Keg should be investigated with a vieweither to relaunching...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1974
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Citation

, C. (1974a, March 06). Reaction to Keg Beer (Pilot). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/reaction-to-keg-beer-pilot-


Research papers

Survey research on crime, criminal law and criminal justice in Japan

This paper presents the most significant available data concerning Japanese attitudes toward and opinions about crime, criminal law and criminal justice, selected from the results of reliably conducted public opinion surveys. The selected data focus...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Masaji Chiba
September 1, 1973
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Citation

Chiba, M. (1973a, September 01). Survey research on crime, criminal law and criminal justice in Japan. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/survey-research-on-crime-criminal-law-and-criminal-justice-in-japan


Research papers

Public attitudes towards privacy

In meeting the primary objective of this research, to provide further clarification of the nature of public concern about privacy, survey researchers are also reminded that they are to some extent a part of the problem itself, and must constantly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: David Beazley
June 15, 1973
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Citation

Beazley, D. (1973a, June 15). Public attitudes towards privacy. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/public-attitudes-towards-privacy


Research papers

How methods of commercial research can help social planners

This paper reviews the methods commonly used by market or commercial researchers to investigate the underlying motivations or determinants of choice. It comments on their validity and their suitability to social planning research. It is argued that...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mary Tuck
June 15, 1973
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Citation

Tuck, M. (1973a, June 15). How methods of commercial research can help social planners. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-methods-of-commercial-research-can-help-social-planners


Research papers

Media habits and attitudes of physicians in Sweden

F. Hoffman-La Roche & Co. AG has assigned AB Marknadsforskning (Sollentuna, Sweden) to study the relative Importance of existing media reaching doctors in Sweden, especially for drug communication. The study aims at a quantification of exposure of...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: J. Ortengren
June 1, 1973
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Citation

Ortengren, J. (1973a, June 01). Media habits and attitudes of physicians in Sweden. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/media-habits-and-attitudes-of-physicians-in-sweden


Research papers

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: G. K. Morris, Robert M. Worcester
September 1, 1972
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Citation

Morris and Worcester (1972a, September 01). The fourth dimension and research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-fourth-dimension-and-research